http://37signals.com/09.html - Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away.
Paul Jacques Grillo
http://37signals.com/11.html - Nearly all corporate sites commit the sin of dullness in their writing. It's as if the clients and their consultants believe that if the design is good, all is good. Not so. Writing is not the place to skimp on your budget. Seduce me, entice me, entertain me with words. Don't be cryptic, don't be stupid, and please don't be dull
http://37signals.com/16.html - It's better to tell a short story well, than a long one poorly.
http://37signals.com/31.html - list of references, mostly about design
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